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Sarah Beeny’s about dating website seeks suitors

My Single buddy, an on-line dating internet site established by the tv presenter Sarah Beeny, happens to be set up on the market for up to Ј15m.

Its major investors – Ms Beeny therefore the technology business Telecom Express – have employed the accountancy company BDO to undertake a sale associated with business come early july.

First-round bids of between Ј10m and Ј15m had been submitted previously this thirty days, mainly by rival online dating sites organizations, however some equity that is private may also be interested. BDO declined to comment, while My Single Friend and Telecom Express failed to get back phone calls.

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Ms Beeny, whom hosts Channel 4’s Property Ladder programme, has about 40 % of My Single buddy, which she co-founded together with her buddy Amanda Christie in 2004.

Your website is exclusive for the reason that customers must nominate a buddy that will compose a description of them – which, unlike other internet dating sites, ensures that a person’s profile features both their particular terms and people of these buddy.

Interested in relationship on the web has lost most of its stigma, analysts state. There clearly was 25 percent surge in visitors to UK dating internet sites in July – the peak that is highest in visits for 36 months, relating to Hitwise.

Final thirty days, internet relationship accounted for example in just about every 160 online visits produced by computer users in Britain.

Although the investors would like to sell My Single buddy, it really is grasped they’d give consideration asian women dating to offering a minority stake to aid introduce the internet site offshore.

A supply stated: “the actual possibility is worldwide expansion because no body else in the field does this friend suggestion also it works very well. The website is quite gluey.”

My Single buddy draws 9,000 singles that are new thirty days from throughout the UK. it’s on course in order to make underlying earnings of about Ј1.5m this present year.

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A minumum of one equity that is private has bid for My Single buddy, however the primary interest is from rival internet dating players. Even though it is not clear whether they have submitted very first rounds bids for My Single buddy, its suitors could add IAC, which has Match, therefore the United States business eHarmony.

Telecom Express, which supplies on the internet and mobile solutions for news organizations, purchased its stake within my Single buddy just last year. The organization additionally operates online dating sites for papers while the FM radio that is classic place.

Ms Beeny states her attempts that are own match-making provided her the theory for a webpage where people could explain their buddies. She additionally co-founded the internet site Tepilo, which assists users to purchase, offer or allow no charges to their properties or payment.

interested in love online

*My Single Friend may be the tenth-most popular subscription-based internet dating web site in britain and it has about 20,000 people.

*The probability of finding love online seem better for males, at the least in London and Manchester. In London, you can find 5,780 straight ladies in search of guys aged between 30 and 40, but just 3,800 males looking for ladies in the age range that is same. In Manchester, the ratio of females men that are seeking and vice-versa, is 460 to 300.

*The most popular internet dating website in great britain is Plentyoffish, even though this is partly because it is free. Plentyoffish accounted for 21.23 percent of visits to internet dating sites in July, in accordance with Hitwise.

*The biggest UK player with a membership model is Match, which received 7.3 % of dating traffic.

*Others featuring in Hitwise’s top ten include Gaydar and Intercourse in britain.

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